Last updated: [Insert Date]
forward Labs AG ('we', 'us', or 'our') respects your privacy and is committed to protecting your personal data. This privacy policy will inform you about how we collect, use, share, and protect your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
Controller: forward Labs AG is the controller and responsible for your personal data.
Contact details:
• Email address: services@forwardlabs.ch
• Postal address: Dammstrasse 19, 6300 Zug, Switzerland
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
• Identity Data: first name, last name, username or similar identifier
• Contact Data: email address, telephone numbers
• Technical Data: internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website
• Usage Data: information about how you use our website and services
• Marketing and Communications Data: your preferences in receiving marketing from us and our third parties and your communication preferences
We use different methods to collect data from and about you including through:
• Direct interactions: You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email or otherwise.
• Automated technologies or interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
• Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources, such as analytics providers (like Google), advertising networks, and search information providers.
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
• Where we need to perform the contract we are about to enter into or have entered into with you
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
• Where we need to comply with a legal obligation
We use your personal data for the following purposes:
• To provide and maintain our service
• To notify you about changes to our service
• To allow you to participate in interactive features of our service when you choose to do so
• To provide customer support
• To gather analysis or valuable information so that we can improve our service
• To monitor the usage of our service
• To detect, prevent and address technical issues
• To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
We use the following data collection and analytics tools:
• Google Analytics: to analyze the use of our website
• Google Tag Manager: to manage and deploy marketing tags on our website
• Google Ads: for online advertising
• LinkedIn Ads: for online advertising
• Meta Ads: for online advertising
• Newsletter tracking (e.g., Mailchimp - to be determined): to track the performance of our email campaigns
These tools may collect information sent by your browser as part of a web page request, including your IP address or other identifiers, browser information, and other details about your visit to our website. We use this information to analyze and improve our services, personalize your web experience, and for marketing purposes.
We use cookies and similar tracking technologies to track the activity on our service and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.
We do not transfer your personal data to countries outside the European Economic Area (EEA).
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
• Request access to your personal data
• Request correction of your personal data
• Request erasure of your personal data
• Object to processing of your personal data
• Request restriction of processing your personal data
• Request transfer of your personal data
• Right to withdraw consent
If you wish to exercise any of these rights, please contact us using the contact information provided in this policy.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the 'Last updated' date at the top of this Privacy Policy.
If you have any questions about this Privacy Policy, please contact us:
• By email: services@forwardlabs.ch
• By mail: forward Labs AG, Dammstrasse 19, 6300 Zug, Switzerland